Trademark is a statutory right. It is a well-known fact that it is called as an intellectual property right, often called as an intangible asset. Means an asset which has no valuation, but it has potential to be evaluated.

Medium and Large companies know well about the trademarks and they must be having registered trademarks, they might have renewed at least 1 or 2 times, within last 30 years. But, for small size companies and start-ups allocating time and funds for IP asset creation is still far from the reality.

There are 3 reasons, even well-established companies, who are doing …